"Cute, Landon Cute"

Meet Alex, Landon's best friend (on good days). Landon's favorite pass time is stealing Alex's darling hair bows, which she never goes without. He will snatch it an run as fast as he can away. Alex protests and I have to go fetch it from him and tell him it's not nice. Well, yesterday while Alex was at my house I was doing her hair and I put one bow in her hair and she had two. Landon quickly picked it up and tried as best as he could to attach it to his hair. After many tries he started to cry..."my bow, my bow" as big tears streamed down his face. I quickly fastened it to his hair and he smiled and exclaimed "cute, Landon cute". I thought the novelty would pass in a minute and it was no big deal but I was wrong....he wore it for hours and cried uncontrollably whenever it feel out or I took it. What's up with that? I am guessing that he just wanted a little attention and to be "cute" since I am always complementing Alex for her cute bows. He is pretty cute don't you think???